There are a lot of dental offices out there, and, as many emergency dentist Salt Lake City offices have come to realize, you need to find new ways to be the best among them. Because, dentists need good marketing strategies too.
The first rule is to have your web site and profiles on the most popular social media, like Facebook and Instagram. You will find the most significant number of patients there.
In that case, you can use some of these useful marketing strategies.
Ask your patients to leave testimonials.
The best ways to spread some right words about your dental office is to ask some of your current patients to leave their testimonials. Your patients can write their testimonies, and then you can post it on your web site, or social media.
Even better is to record a video, with your patient’s testimonials. Digital marketing experts at Salt Lake City Emergency Dentist claim that this is an era of video content. People do not like to read, and they prefer video content if they need some pieces of information, especially when it comes to social media content.
If your office is available 24h a day, then you should find patients who came along in the middle of the night to your office, for emergency intervention. These testimonials will be more noticed. Your future patients will know that they can rely on you in case they have problems with their teeth in the middle of the night.
Free examinations and consultations.
People like free stuff. So, you can organize a Free Teeth Examination Day, for example, once in a year. This event will attract some new patients.
Or even better, you can organize a Giveaway on your Facebook or Instagram profile, and reward a few participants. Ask people to like your page, share some of your posts on their profile or to tag their friend. After they complete these tasks, they will become part of your Giveaway.
This way, you are spreading the word about your office. It is something like a low-cost commercial.
Webinars are also excellent! You can organize a webinar in which you will talk about some useful tips about oral hygiene. People can ask you some questions, and you will respond to them in a live webinar. This way, your future patients can get some free pieces of advice. The webinar is a chance for your patients to meet you, not just as an emergency dentist, but as a person as well.
Fun content: quotes, tips, fun facts, etc.
Quotes, tips, and fun facts are always engaging content on social media. So you can post some content like this, only make sure that it has to do with teeth and oral hygiene.
Useful tips can be about toothbrush or toothpaste choices, what to do if your gums hurt you, etc. There are a lot of fun facts about teeth, that you can find on the internet, and that you can use for your social media page. You can find some quotes about teeth, too. You only need a few minutes of Google search to find good content material.